Growth Strategy Executive

Job Summary

Owning and scaling the company's growth engine, the full-time remote VP of Growth will drive acquisition, retention, funnel optimization, and performance marketing strategies while collaborating with leadership and creative teams to enhance customer engagement and unit economics.

Key responsibilities

• Own company-wide growth performance across acquisition, retention, and funnel efficiency
• Develop and execute growth strategies across paid media, lifecycle marketing, and customer experience
• Monitor key growth metrics and build scalable systems to support continued company growth

Required qualifications

• 6+ years of growth, performance marketing, or acquisition leadership experience within high-growth DTC brands
• Proven experience managing growth performance with accountability for key metrics such as MER, CAC, and LTV
• Deep expertise in paid media platforms, particularly Meta and Google, with experience managing significant advertising budgets
• Strong understanding of full-funnel strategy, subscription dynamics, and lifecycle marketing
• Highly analytical with the ability to turn complex data into actionable insights