Growth Workflow Specialist

Job Summary

To support innovative performance marketing initiatives, the full-time remote Growth Workflow Specialist will define automation workflows for paid growth, collaborate with engineering teams to implement these systems, and continuously monitor and refine workflow performance.

Key responsibilities

• Define and spec automation workflows for various paid growth strategies, including budget reallocation and audience signal processing
• Collaborate with the build team to translate workflow specifications into functional agent automations
• Monitor and improve workflow performance, ensuring continuous optimization based on data analysis

Required qualifications

• 4+ years of experience in performance or paid growth, with a deep understanding of campaign mechanics across major paid channels
• Strong systems thinking ability to map growth workflows as a series of triggers, decisions, actions, and measurements
• Proficiency in data interpretation and performance dashboard analysis
• Curiosity about prompt engineering and willingness to learn how to effectively communicate with AI systems
• Strong written communication skills for creating clear workflow specifications