GTM Associate for AI Product

Job Summary

As the first GTM Associate for AI Product in a full-time remote capacity, the successful candidate will manage the early customer journey for a new AI product, focusing on customer discovery, onboarding, activation, and engagement while collaborating with cross-functional teams.

Key responsibilities

• Develop and test the initial go-to-market approach, including customer segments and messaging
• Work directly with salon and spa owners to facilitate discovery, demos, onboarding, and adoption
• Drive customer activation and usage by identifying value drivers and improving engagement processes

Required qualifications

• Experience in consulting, product operations, customer success, or related fields
• Strong structured problem-solving skills with the ability to navigate ambiguity
• Proven ability to build trust and communicate effectively with customers
• Sound product judgment and comfort using data for decision-making
• Genuine interest in AI and its application in business workflows