GTM Manager, Media Strategy

Job Summary

To activate HCP and DTC media strategies, the full-time remote GTM Manager, Media Strategy will manage the translation of long-term strategy into actionable launch plans, sales enablement tools, and cross-functional coordination within the commercial organization.

Key responsibilities

• Translate HCP and DTC media strategy into quarterly activation plans and coordinate cross-functional launch readiness
• Own sales enablement materials and facilitate internal training sessions to build seller fluency
• Establish feedback loops to capture insights and improve future GTM strategies and execution

Required qualifications

• Bachelor's degree in business, marketing, media, healthcare, or a related field preferred
• 5-8 years of experience in go-to-market, product marketing, or media strategy, preferably in pharmaceutical or healthcare sectors
• Demonstrated experience in supporting product launches and coordinating cross-functional teams
• Strong understanding of digital media and omnichannel marketing concepts
• Excellent project management and stakeholder coordination skills