GTM Product Specialist

Job Summary

A company is looking for a GTM Product Specialist.

Key Responsibilities

• Lead product engagement in sales cycles, participating in prospect meetings and addressing objections
• Conduct market intelligence to inform product positioning and roadmap based on competitive trends
• Create and maintain sales enablement materials to support the sales team in communicating product value

Required Qualifications

• Strong working knowledge of the US banking industry, with a preference for small business banking experience
• 3+ years in product marketing, solutions marketing, pre-sales, or GTM roles within US financial services
• Experience in developing buyer personas and competitive positioning for software products
• Familiarity with the product development lifecycle and ability to translate market feedback into requirements
• Hands-on experience in creating sales enablement materials such as pitch decks and battlecards