GTM Programs Manager

Job Summary

A company is looking for a GTM and Pipeline Programs Manager to drive pipeline creation and bookings through various marketing initiatives.

Key Responsibilities

• Partner with Sales and BDR leaders to create field-ready activation plans that drive awareness and qualified pipeline
• Lead planning and execution for field events and webinars, ensuring strong engagement with target accounts
• Track and report on field marketing performance, providing insights for program optimization

Required Qualifications

• 4-7 years in B2B SaaS field marketing, demand generation, or revenue-focused GTM roles
• Experience partnering with Sales teams to drive territory-level pipeline
• Proven ability to execute complex field events and multi-touch programs
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Familiarity with CRM and marketing systems such as Salesforce and webinar platforms