HCP Advertising Strategy Lead

Job Summary

A company is looking for a Lead of HCP Programmatic Measurement Strategy.

Key Responsibilities

• Lead measurement strategy across the product lifecycle, developing frameworks to prove campaign performance and creating measurement playbooks
• Shape and communicate the value story for ProviderConnect, translating complex ad tech concepts into clear narratives
• Partner with Commercial and Client Experience teams to promote predictive HCP targeting and collaborate with agencies on best practices

Required Qualifications

• 7-10 years of experience in HCP advertising, programmatic media, or digital marketing strategy within pharma or healthcare
• Deep understanding of DSPs, SSPs, ad networks, and HCP audience data
• Proven track record of leading measurement or analytics initiatives for healthcare media campaigns
• Experience in crafting go-to-market narratives for data-driven ad products is preferred
• Familiarity with healthcare data privacy regulations (HIPAA, de-identification standards)