Head of Acquisition

Job Summary

Driving user acquisition strategies, the full-time Head of Acquisition will manage a multi-million dollar budget across digital and traditional media platforms to grow the subscriber base for web and app, while collaborating with cross-functional teams and optimizing performance metrics.

Key responsibilities

• Develop and execute strategies for acquiring new subscribers through various channels while optimizing customer acquisition cost (CAC) and lifetime value (LTV)
• Oversee app marketing initiatives, including app install campaigns and app store optimization, to enhance user engagement and conversion rates
• Lead a team of growth marketers, ensuring effective collaboration and professional development while monitoring performance metrics and diagnosing issues

Required qualifications

• 10+ years of experience in user acquisition or growth marketing
• Strong understanding of paid media channels, including Meta, Google, and TikTok, as well as app marketing strategies
• Proven track record in troubleshooting underperformance and implementing corrective actions
• Bachelor's degree or equivalent experience; experience in retail/e-commerce and app marketing preferred
• Analytical mindset with experience in customer segmentation and cohorting