Head of Acquisition Marketing

Job Summary

Driving scalable and profitable growth, the remote Head of Acquisition Marketing will own and scale customer acquisition strategies for loan originations, leading a high-impact team to execute multi-channel campaigns while optimizing customer acquisition costs.

Key responsibilities

• Own the end-to-end acquisition strategy and deployment for the personal loan business
• Develop and scale performance marketing strategies across various channels, ensuring optimized customer acquisition costs
• Build and lead a high-accountability marketing function, fostering a culture of testing and learning to drive exceptional results

Required qualifications

• 10+ years of experience in marketing and customer acquisition, with at least 5 years in leadership roles
• Experience in consumer lending or related fields, with a proven track record of scaling credit products
• Strong knowledge of multi-channel marketing, including digital, direct mail, and affiliate marketing
• Ability to make data-driven decisions and understand lending business performance metrics
• Experience in leading teams and driving initiatives from concept to execution