Head of Agent Marketing

Job Summary

To drive growth in the agent channel, the full-time Head of Agent Marketing will create and execute marketing strategies, manage key personnel, and oversee performance marketing processes in a remote environment.

Key responsibilities

• Create and execute the overall marketing and advertising strategy for the agent channel
• Develop performance marketing processes to analyze the success of campaigns and manage the marketing budget
• Oversee key personnel, including marketing managers and copywriters, while managing external advertising strategies and convention exhibitor logistics

Required qualifications

• 5+ years of experience marketing to independent agents
• Proven ability to drive performance marketing campaigns and track their success
• Experience managing direct reports and cross-functional partners
• 5+ years of experience managing or overseeing SEM campaigns