Head of B2C Marketing

Job Summary

A company is looking for a Head of Marketing (B2C Growth & Brand).

Key Responsibilities

• Identify and prioritize acquisition and brand growth strategies based on data and market trends
• Build and scale user acquisition strategies across various marketing areas including SEO, influencers, and partnerships
• Drive analysis of acquisition funnels and user behavior to optimize ROI

Required Qualifications

• 3-6 years of experience in B2C growth marketing, preferably in tech or consumer brands
• Proven track record of acquiring millions of users through various channels
• Experience in social media and community building
• Strong understanding of UA metrics, funnel analytics, and LTV/CAC economics
• Executional knowledge of SEO, influencer campaigns, and content strategy