Head of Brand and Communications

Job Summary

To drive brand equity and efficient revenue growth, the full-time Head of Brand and Communications will manage brand positioning, corporate communications, integrated marketing, and organic social strategies, working remotely or in a hybrid capacity with a preference for East Coast candidates.

Key responsibilities

• Own and enhance Bankrate's brand positioning to reduce customer acquisition costs and drive efficient revenue
• Develop and execute corporate communications and PR strategies to enhance media coverage and third-party authority
• Lead integrated marketing campaigns to ensure cohesive messaging across all channels, contributing to the overall growth engine

Required qualifications

• 10+ years of senior leadership experience in brand, communications, and integrated marketing
• Strong understanding of customer acquisition costs, conversion metrics, and revenue efficiency
• Proven ability to build and lead teams in brand and communications functions
• Expertise in organic social media and earned media strategies
• Demonstrated executive presence and ability to communicate effectively with senior leadership