Head of Brand Marketing

Job Summary

Head of Brand Marketing, this full-time position involves shaping brand strategy, leading integrated marketing campaigns, and translating customer insights into effective messaging.

Key Responsibilities

• Own brand strategy and positioning, defining core narratives and value propositions
• Lead integrated campaign strategy and ensure consistent brand expression across all channels
• Translate insights and market trends into messaging frameworks that drive brand awareness and conversion

Required Qualifications

• 10+ years of experience in brand strategy or integrated marketing leadership
• Strong strategic and creative instincts with experience in leading integrated campaigns
• Deep understanding of customer research and audience segmentation
• Strong cross-functional leadership skills with the ability to influence and align stakeholders
• Experience working with Analytics teams to measure brand effectiveness and connect investments to outcomes