Head of Brand Marketing

Job Summary

Leading the strategy and evolution of customer lifecycle and brand marketing, the full-time Head of Brand Marketing will manage customer acquisition and retention efforts, oversee creative design and content, and mentor a team of lifecycle marketing professionals in a remote environment.

Key responsibilities

• Develop and implement communication strategies to enhance customer conversion and engagement across various touchpoints
• Define brand and creative standards, ensuring alignment with customer insights and business intelligence across all lifecycle campaigns
• Lead and mentor a team of lifecycle marketers and designers, fostering a culture of continuous improvement and innovation

Required qualifications

• 10+ years of marketing experience with a focus on customer marketing
• 6+ years of experience in managing and coaching teams
• Experience in the FinTech sector and familiarity with working in a regulated environment
• Proficiency in delivering marketing via CRM platforms, specifically the Braze platform
• Strong understanding of brand development, including tone, voice, and visual identity