Head of Brand Strategy

Job Summary

Driving the narrative direction and creative approach, the full-time Head of Brand Strategy will manage freelance creative talent, oversee brand standards, and collaborate with executives to shape top-of-funnel messaging in a remote environment.

Key responsibilities

• Recruit, manage, and maintain a roster of freelance graphic designers, video producers, and motion designers while ensuring quality and adherence to brand standards
• Develop and enforce brand guidelines across visual identity and writing style, and oversee website and blog content management
• Collaborate with executives to build and execute the top-of-funnel narrative, aligning it with marketing strategies and event submissions

Required qualifications

• 7+ years of experience in brand, editorial, or communications, preferably in a B2B SaaS environment
• Strong writing portfolio showcasing thought leadership and value differentiation
• Demonstrated visual judgment with experience in art direction
• Proven ability to recruit and manage creative freelancers effectively
• Hands-on experience with CMS and marketing automation tools, particularly Framer and Hubspot