Head of Consumer Product Marketing
Job Summary
Driving market share and product adoption, the full-time Head of Consumer Product Marketing & Strategy will lead the product marketing strategy for Empower Personal Wealth, focusing on go-to-market planning and execution for consumer financial products in a remote environment.
Key responsibilities
- Lead the overall product marketing strategy, including positioning, messaging, and go-to-market execution for consumer financial products
- Develop strategic narratives that communicate Empower's product offerings across customers' financial journeys
- Partner with cross-functional teams to align product development priorities and develop commercialization strategies
Required qualifications
- Bachelor's degree or equivalent professional experience
- 20+ years of marketing experience with a track record in consumer product marketing
- Advanced understanding of financial services, wealth management, and investment products
- Experience leading complex cross-functional initiatives and influencing senior leaders
- Proven ability to drive measurable market-share growth and commercial outcomes
Complete Job Description
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