Head of CRM

Job Summary

A company is looking for a Head of CRM.

Key Responsibilities

• Own lifecycle revenue, retention, repeat rate, and LTV performance across CRM channels
• Set strategy and governance for email, SMS, push notifications, direct mail, loyalty, and referral programs
• Lead, mentor, and develop CRM team while ensuring alignment with broader company initiatives

Required Qualifications

• 10+ years of experience in CRM and lifecycle marketing within a consumer, DTC, or eCommerce environment
• Proven track record of driving measurable improvements in retention, engagement, and LTV
• Experience leading lifecycle strategy across multiple channels
• Strong background in experimentation, measurement, and data-driven decision-making
• Deep familiarity with CRM platforms and marketing automation tools