Head of Demand Generation

Job Summary

A company is looking for a Head of Demand Generation.

Key Responsibilities

• Own the paid demand generation strategy, including campaign execution and landing pages
• Manage and optimize paid channels across various platforms like Google Ads, Meta, and LinkedIn
• Plan and execute webinars and virtual events to drive pipeline growth

Required Qualifications

• 6+ years in demand generation or growth marketing, with at least 2 years in a leadership role
• Proven experience scaling paid acquisition profitably across multiple channels
• Strong analytical skills with experience in building attribution models
• Hands-on experience with marketing automation platforms for campaign execution
• Ability to build landing pages using tools like Webflow or Unbounce