Head of Demand Generation

Job Summary

A company is looking for a Head of Demand Generation.

Key Responsibilities

• Own pipeline generation targets, including meetings booked and cost per opportunity
• Design and execute segment-specific campaigns tied to defined ideal customer profiles
• Oversee paid acquisition efforts and optimize landing page conversion rates

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 7+ years of experience in demand generation or growth marketing
• 3+ years of leadership experience managing teams
• Proven track record in B2B SaaS pipeline generation
• Strong knowledge of outbound strategies and conversion rate optimization