Head of Demand Generation

Job Summary

Owning the sales and marketing functions, the full-time Head of Demand Generation will manage the sales process from initial conversations to contract signing while also executing internal marketing strategies for a remote Meta advertising agency focused on financial advisory firms.

Key responsibilities

• Conduct introductory and discovery calls with inbound prospects, managing the sales pipeline from initial contact to closure
• Develop and execute internal Meta advertising campaigns and broader marketing strategies, including content creation and brand positioning
• Build and maintain sales playbooks and marketing assets, while elevating the company brand to attract larger clients

Required qualifications

• 3+ years of B2B closing experience, with a proven track record of earning $125,000 or more in total compensation, including commissions
• Experience selling professional services with a sales cycle of approximately 2 to 6 weeks to SMB or mid-market buyers
• Hands-on experience running paid media campaigns, preferably on Meta, or strong knowledge of direct response and digital marketing
• Proficiency with CRM platforms, preferably HubSpot, for pipeline management and reporting
• Ability to operate as a sole contributor across both sales and marketing functions, with strong written and verbal communication skills