Head of Demand Generation

Job Summary

Leading the demand generation strategy, the full-time Head of Demand Generation will manage end-to-end marketing programs across multiple channels to drive qualified pipeline and revenue impact in a remote environment.

Key responsibilities

• Own the demand generation strategy across paid, organic, and email channels to drive qualified pipeline for self-serve and enterprise motions
• Define, track, and report on pipeline and revenue metrics to senior leadership, ensuring alignment with overall business goals
• Hire, coach, and develop a small team of demand generation marketers while managing the demand generation budget effectively

Required qualifications

• 8+ years in demand generation, growth marketing, or revenue marketing, with at least 2 years in a management role
• Proven track record in building and scaling demand generation programs across multiple funnel types, including ABM
• Deep expertise in Google PPC and SEO, with a working knowledge of AEO
• Strong command of pipeline and funnel metrics with the ability to connect marketing activities to revenue outcomes
• Experience collaborating closely with Sales/BDR teams on lead handoff and outbound support initiatives