Head of Demand Generation

Job Summary

Leading all pipeline-generating functions, the full-time Head of Demand Generation will create, convert, and scale qualified pipeline through strategic planning and execution of demand programs in a hybrid work environment.

Key responsibilities

• Own the pipeline generation plan, including targets, source mix, budget, and quarterly plays
• Scale field and channel programs while building digital and content strategies to amplify demand generation efforts
• Track and optimize funnel performance, providing insights on scaling and improving the demand generation process

Required qualifications

• 10+ years in B2B demand generation, growth, or integrated revenue marketing, preferably in enterprise cybersecurity or technical SaaS
• Proven experience in owning pipeline creation targets, budget management, and funnel conversion
• Demonstrated ability to build a demand generation function beyond just running campaigns
• Strong command of field and channel program execution, ABM, digital marketing, and customer engagement strategies
• Experience working with technical buyers and managing long sales cycles in enterprise environments