Head of Demand Generation

Job Summary

Driving a numbers-focused demand program, the full-time Head of Demand Generation will own the demand strategy, manage a team of marketers, and collaborate closely with various departments to achieve pipeline and revenue goals in a remote environment.

Key Responsibilities

• Own the demand generation strategy and set targets for MQLs/SQLs/pipeline by channel, ensuring accountability for delivering on those goals
• Build and lead an integrated, multi-channel demand plan that aligns ABM, digital, events, partner marketing, and more
• Drive attribution and reporting, providing a clear view of funnel performance and presenting insights to the CMO, CRO, and board

Required Qualifications

• 7+ years in B2B demand generation with a proven track record of meeting pipeline and revenue targets
• 3+ years of experience managing teams, successfully developing specialists into independent operators
• Background in marketing to the financial services industry, particularly in financial crime and compliance or cybersecurity
• Hands-on experience across various marketing channels, especially ABM, digital, and events
• Proven ability to build scalable systems and processes for demand generation initiatives