Head of Digital Demand

Job Summary

A company is looking for a Head of Digital Demand to define and scale its digital demand strategy across various channels.

Key Responsibilities

• Develop and implement a revenue-aligned digital demand strategy across multiple channels
• Oversee paid digital media initiatives, including budget management and campaign optimization
• Lead digital analytics and performance measurement to inform investment decisions and strategy

Required Qualifications

• 12+ years of experience in digital demand or performance marketing
• Proven success in leading multi-functional teams in a B2B SaaS environment
• Expertise in paid media, search ecosystems, and AI-driven discovery models
• Strong knowledge of digital analytics and attribution methodologies
• Accountability for pipeline performance and executive-level reporting