Head of Digital Experience

Job Summary

A company is looking for a Head of Digital Experience & Conversion Rate Optimization (Remote).

Key Responsibilities

• Own and optimize the marketing website to enhance customer conversion
• Develop and execute comprehensive SEO and organic growth strategies
• Map the pre-conversion customer journey and optimize touchpoints for seamless experiences

Required Qualifications

• 7+ years of digital marketing experience, with 5+ years in direct-to-consumer environments
• Demonstrated proficiency in AI tools for website updates and SEO analyses
• Expert knowledge of SEO, technical web optimization, and digital marketing analytics
• Experience managing lifecycle marketing programs for acquisition and retention
• Bachelor's degree in Marketing, Computer Science, or a related field; advanced degree preferred