Head of Digital Marketing

Job Summary

A company is looking for a Head of Digital to drive DTC growth and oversee marketing strategies.

Key Responsibilities

• Manage DTC P&L, focusing on revenue and contribution margin
• Develop and execute paid acquisition strategies across multiple channels
• Lead performance creative initiatives and growth experimentation efforts

Required Qualifications

• 7-10+ years in growth, digital strategy, or performance marketing with P&L accountability
• Consulting background preferred, transitioning into growth or digital leadership
• Deep knowledge of Meta and Google advertising platforms
• Strong command of conversion rate optimization and lifecycle/CRM strategy
• Experience managing teams, contractors, and agencies with measurable outputs