Head of Global Lifecycle Marketing

Job Summary

A company is looking for a Head of Global Lifecycle Marketing, focused on onboarding, engagement, retention, and win-back strategies.

Key Responsibilities

• Own and develop strategies for customer journey activation, engagement, retention, and reactivation
• Design and implement lifecycle programs that drive long-term retention and growth
• Lead the development of segmentation strategies and drive personalization across various channels

Required Qualifications

• 10+ years of experience in lifecycle/CRM marketing within a mobile-first marketplace ecosystem
• Experience with mobile engagement platforms like Iterable and Braze, and Salesforce as a CRM
• Proven success in developing journeys for B2B and B2C users
• Expertise in segmentation, personalization, and data-driven lifecycle strategies
• Strong analytical skills with a track record of improving revenue and LTV from lifecycle efforts