Head of Go-To-Market Strategy

Job Summary

A company is looking for a Head of Go-To-Market & Product Marketing.

Key Responsibilities

• Lead the strategic development and execution of go-to-market and product marketing initiatives
• Develop tailored GTM strategies for priority verticals and coordinate with various teams for alignment
• Design and execute multi-channel campaigns to drive awareness and conversion

Required Qualifications

• Bachelor's degree or equivalent experience
• 7+ years in B2B marketing, preferably in contact center, SaaS, or BPO environments
• Proven success in launching vertical-specific campaigns and managing cross-functional GTM motions
• Strong understanding of buyer journeys and persona development
• Ability to navigate ambiguity and scale programs in fast-paced environments