Head of Go-To-Market Strategy

Job Summary

A company is looking for a Head of GTM.

Key Responsibilities

• Define and sharpen the Media & Publishing Ideal Customer Profile (ICP)
• Develop enterprise-grade messaging and sales narratives
• Launch vertical-specific initiatives and align Marketing, Sales, and Product teams

Required Qualifications

• Experience as a GTM leader in a growth-stage SaaS environment
• Strong understanding of the Media, Publishing, or MarTech sectors
• Ability to challenge founders and drive strategic clarity
• Proven track record of developing effective positioning and messaging
• Experience in launching vertical plays rather than random campaigns