Head of Growth

Job Summary

Leading the consumer growth engine, the full-time remote Head of Growth will set strategy, manage the P&L for growth, and oversee paid acquisition, experimentation, and conversion optimization to drive member growth.

Key responsibilities

• Develop and execute growth strategy P&L, ensuring accountability for CAC, payback, and signup volume
• Manage paid acquisition performance across various platforms, maintaining high standards for agency partnerships
• Oversee the creative engine, generating and testing channel-level creative in collaboration with internal and external partners

Required qualifications

• 8+ years of experience in growth or performance marketing with direct ownership of significant ROAS and CAC targets
• Proven track record of leading growth in high-growth consumer or healthcare companies
• Deep expertise in managing paid media across Meta, Google, and TikTok, with familiarity in OTT and emerging channels
• Strong analytical skills, including experience with attribution, incrementality, and cohort analysis
• Ability to demonstrate executive presence and effectively communicate growth strategies to senior leadership