Head of Growth and Marketing
Job Summary
Leading growth initiatives, the full-time Head of Growth and Marketing will own revenue strategies, develop persona-driven acquisition plans, and manage creative messaging while working remotely.
Key responsibilities
- Own the company revenue target and develop growth plans and budget allocations by product, persona, and channel
- Define buyer personas for acquisition channels and optimize messaging and creative strategies for different platforms
- Restructure the marketing team, hire key roles, and establish operational rhythms for planning and reporting
Required qualifications
- 10+ years in growth/performance marketing with at least 5 years in a leadership role
- Proven success in scaling a DTC subscription business with a high-consideration product
- Experience managing a revenue number and developing models that tie spend to revenue
- Deep expertise in paid social and paid search, along with experience in influencer and affiliate programs
- Experience in post-click conversion optimization and analytical capabilities in attribution and forecasting
Complete Job Description
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