Head of Influencer Marketing

Job Summary

To drive measurable revenue growth, the full-time remote Head of Influencer Marketing will build and scale a high-performing influencer program, focusing on macro and mega creator partnerships, performance analytics, and team leadership in a DTC e-commerce environment.

Key responsibilities

• Scale macro and mega creator partnerships by managing a pipeline for impactful influencer collaborations
• Develop a KOL and medical professional program to enhance clinical credibility and drive conversions
• Build and maintain a performance analytics framework to govern creative and performance quality across channels

Required qualifications

• 5+ years of influencer marketing experience at a DTC e-commerce brand, including team management
• Proven track record of scaling macro, mega, and KOL partnerships with effective outreach frameworks
• Strong negotiation skills for structuring and closing partnership deals with various creator tiers
• Experience in launching influencer programs across new channels with performance tracking
• Strong cross-functional leadership skills, comfortable working with paid social, creative, and external agencies