Head of Influencer Marketing

Job Summary

To drive measurable revenue growth through influencer partnerships, the full-time Head of Influencer Marketing will build and scale a high-performing influencer program while managing macro and mega creator collaborations, developing performance analytics frameworks, and leading a team in a remote environment.

Key responsibilities

• Scale macro and mega creator partnerships through multi-touchpoint influencer collaborations
• Develop and manage a KOL and medical professional program to enhance clinical credibility and conversions
• Build and maintain a performance analytics framework to govern creative and performance quality across channels

Required qualifications

• 5+ years of influencer marketing experience at a DTC e-commerce brand, including team and agency management
• Proven track record of scaling macro, mega, and KOL partnerships with effective outreach frameworks
• Strong negotiation skills for structuring and closing partnership deals with various creator tiers
• Experience in launching influencer programs across new channels with measurable performance tracking
• Strong cross-functional leadership skills, comfortable working with various teams and translating performance into business language