Head of Integrated Media
Job Summary
Leading the development and execution of integrated media strategies, the full-time Head of Integrated Media, Self Care will manage media plans across Kenvue's Self Care portfolio, ensuring alignment with brand priorities and delivering consumer-centric experiences in a fully remote capacity.
Key responsibilities
- Develop integrated media plans that support brand and category strategies across various channels
- Collaborate with Brand, eCommerce, and Customer Development teams to translate business priorities into effective media strategies
- Drive innovative media strategies and optimize performance using data and consumer insights
Required qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 12-15 years of experience in integrated media, digital marketing, or media strategy
- Proven experience in developing and executing media plans across multiple channels
- Strong understanding of the media landscape, including digital, social, and retail media
- Experience managing media budgets and optimizing investment based on performance
Complete Job Description
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