Head of Lifecycle Engagement

Job Summary

A company is looking for a Head of Lifecycle Engagement.

Key Responsibilities

• Develop and implement product engagement strategies to enhance customer experience
• Lead a team to create and optimize lifecycle programs that drive engagement and retention
• Utilize marketing automation channels to increase customer lifetime value and reduce churn

Required Qualifications

• Proven experience in lifecycle marketing or engagement strategy
• Strong leadership skills with experience managing teams
• Expertise in marketing automation tools and customer engagement metrics
• Background in product management or related fields
• Ability to analyze data and derive actionable insights