Head of Lifecycle Marketing

Job Summary

A company is looking for a Head of Lifecycle Marketing to drive customer engagement, retention, and revenue growth.

Key Responsibilities

• Own lifecycle KPIs including activation, engagement, retention, and churn reduction
• Redesign onboarding processes to enhance clarity and early habit formation
• Develop scalable segmentation frameworks and behavior-triggered engagement programs

Required Qualifications

• 10 to 12 years of experience in lifecycle, CRM, retention, or growth marketing
• Proven leadership in scaling lifecycle strategies in high-growth environments
• Expertise in segmentation, behavioral targeting, and experimentation design
• Strong analytical skills with a focus on cohort analysis and performance modeling
• Experience with lifecycle infrastructure and marketing systems design