Head of Lifecycle Marketing

Job Summary

A company is looking for a Head of Lifecycle Marketing.

Key Responsibilities

• Define and own the lifecycle marketing vision across various audiences
• Develop and oversee lifecycle programs for member engagement, therapist acquisition, and B2B client lead generation
• Drive innovation in marketing technology and ensure operational excellence across the lifecycle marketing strategy

Required Qualifications

• 12+ years of experience in CRM or lifecycle marketing, with 5+ years in senior leadership roles
• Proven success in developing multi-channel lifecycle programs
• Experience building and scaling high-performing lifecycle or CRM teams
• Deep expertise in segmentation, personalization, and A/B testing
• Hands-on experience with modern engagement platforms and strong analytical skills