Head of Lifecycle Marketing

Job Summary

A company is looking for a Head of Lifecycle Marketing.

Key Responsibilities

• Drive repeat-booking rates, guest lifetime value (LTV), and direct demand from existing guests
• Conduct guest feedback analysis to inform lifecycle, product, brand, and operations strategies
• Develop and implement loyalty programs and proactive guest engagement initiatives

Required Qualifications

• 6+ years of experience in lifecycle, CRM, or retention marketing
• Hands-on experience with HubSpot and familiarity with B2C lifecycle platforms
• Strong data fluency and ability to analyze campaign performance independently
• Experience using AI in marketing strategies and operations
• Proven track record of executing experiments and measuring outcomes effectively