Head of Marketing

Job Summary

Hands-on and strategic, the full-time Head of Marketing will build and lead the commercial marketing function remotely, focusing on developing a cohesive marketing strategy that drives pipeline and customer growth through targeted campaigns and effective sales support.

Key Responsibilities

• Build and own the marketing strategy, operating plan, budget, and reporting cadence
• Define priority audiences, market segments, and marketing contribution goals in collaboration with Sales leadership
• Execute clear positioning and messaging for BrightLink's product portfolio and manage conferences and sponsorships as a coordinated commercial portfolio

Required Qualifications

• 8+ years of B2B marketing experience, particularly with SaaS or technology companies with complex sales cycles
• Experience building or improving a marketing function or demand program
• Strong knowledge of pipeline marketing, account-based programs, and campaign measurement
• Hands-on proficiency with marketing automation and CRM platforms
• Experience managing and developing marketing staff while remaining involved in execution