Head of Marketing

Job Summary

A company is looking for a Head of Marketing to join their team.

Key Responsibilities

• Build, own, and scale the marketing function from the ground up
• Develop and execute marketing strategy focused on attracting and engaging credit unions
• Lead digital marketing efforts, including website strategy, SEO/SEM, and social media

Required Qualifications

• Proven ownership of full-funnel demand generation and pipeline growth
• Experience building or scaling a marketing function in a SaaS or B2B environment
• Strong cross-functional leadership with Sales, Product, and executive stakeholders
• Data-informed decision making using marketing performance metrics
• Comfort operating in trust-driven B2B environments, such as fintech or financial services