Head of Marketing

Job Summary

A company is looking for a Head of Marketing for a new initiative.

Key Responsibilities

• Develop product positioning and messaging for B2B and B2C audiences
• Design and execute multi-channel member acquisition strategies
• Lead lifecycle marketing programs to enhance member engagement and retention

Required Qualifications

• 8-10 years of marketing experience with 4 years in leadership roles
• Proven track record in building marketing functions and launching products
• Deep expertise in product marketing for both B2B and B2C audiences
• Strong performance marketing background with measurable outcomes
• Expert-level copywriting skills with a diverse portfolio