Head of Marketing

Job Summary

A company is looking for a Head of Marketing to lead its marketing strategy and execution.

Key Responsibilities

• Define and evolve the go-to-market strategy, including integrated campaigns and external communications
• Optimize and scale a multi-channel demand generation engine to drive customer acquisition and pipeline growth
• Leverage data for segmentation, campaign performance, and build reporting frameworks for decision-making

Required Qualifications

• 8-12+ years of D2C marketing experience with ownership of company-wide marketing strategy
• Demonstrated ability to operate as a hands-on leader in high-growth environments
• Experience executing and optimizing campaigns directly, not solely through agencies
• Experience leveraging AI tools for outcomes and efficiency
• Proven success in highly targeted or geographically constrained markets