Head of Marketing

Job Summary

Driving local growth and market intelligence, the full-time Head of Marketing will manage strategic initiatives to engage high-net-worth individuals in the US crypto and finance landscape while working remotely.

Key responsibilities

• Act as the strategic link between local market needs and central teams including Paid, Partnerships, Creative, and Analytics
• Maintain an overview of the US crypto landscape, including publishers, influencers, and regional ad platforms
• Develop targeting strategies and localized messaging to effectively engage high-net-worth individuals

Required qualifications

• 7-12+ years in senior growth or marketing roles with deep knowledge of the US market
• Proven experience in shaping positioning, messaging, and channel strategy
• Hands-on experience as a crypto user with a strong understanding of local crypto culture
• Analytical mindset with experience in GA4, MMPs, and competitive intelligence tools
• Strong stakeholder management skills and ability to align global and local priorities