Head of Marketing

Job Summary

Experienced marketers will find a full-time remote opportunity as the Head of Marketing, responsible for developing and executing a comprehensive growth strategy focused on scalable customer acquisition, retention, and revenue growth in the consumer genomics sector.

Key responsibilities

• Own the full growth funnel from acquisition through retention, ensuring accountability for revenue and unit economics
• Develop and implement an integrated growth strategy across paid media, lifecycle marketing, product marketing, and brand positioning
• Build and lead a high-performing marketing team while optimizing a diversified paid acquisition mix and improving key performance metrics

Required qualifications

• 10+ years in growth or marketing leadership, preferably in digital health or biotech
• Proven success in scaling DTC subscription businesses at 100%+ annual growth while managing CAC, LTV, and contribution margin
• Extensive experience running multi-million-dollar paid acquisition programs with ownership of unit economics
• Strong background in lifecycle and subscription optimization, including onboarding and retention strategies
• Hands-on expertise in designing and executing structured experimentation and A/B testing across marketing funnels