Head of Marketing

Job Summary

To support a growing product-led business, the full-time Head of Marketing will drive brand strategy, demand generation, and PR efforts for the Convoy platform, while working remotely to enhance market presence and pipeline development across SMB verticals.

Key responsibilities

• Own brand strategy and competitive differentiation for the Convoy portfolio, ensuring effective messaging and market positioning
• Build and manage a full-funnel demand generation engine targeting SMB verticals, including both outbound and inbound strategies
• Lead event strategy and execution, including vendor negotiations and logistics for selected industry events

Required qualifications

• 7+ years of experience in B2B marketing with a focus on demand generation and pipeline ownership
• Fluency in adtech, programmatic, or CTV, with relevant experience from an agency, DSP, or media company
• Proven track record in shaping go-to-market strategies for product launches and vertical expansions
• Experience managing a marketing budget with P&L accountability across multiple channels
• Strong background in building PR programs and reporting marketing performance to leadership