Head of Marketing
Job Summary
Seeking a hands-on Head of Marketing, the full-time salaried position will develop and execute the brand and marketing strategy for the YieldMax ETF suite, leading the marketing team and managing partnerships to enhance awareness and growth among retail and self-directed investors.
Key responsibilities
- Develop and implement YieldMax's brand vision and integrated marketing strategy targeting retail investors and financial advisors
- Oversee digital, social, and influencer marketing initiatives, including managing campaigns across various platforms to drive engagement
- Create engaging content and manage partnerships while ensuring compliance with SEC and FINRA requirements
Required qualifications
- 10+ years of marketing experience in ETFs, asset management, or financial services
- Significant experience in marketing investment products to retail and self-directed investors
- Proven success in brand strategy, integrated campaigns, and team leadership
- Expertise in digital marketing, social media, SEO, and influencer marketing
- Bachelor's degree in marketing, communications, business, finance, or a related field
Complete Job Description
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