Head of Paid Media

Job Summary

A company is looking for a Head of Paid Media.

Key Responsibilities:

• Design and implement comprehensive growth strategies across paid channels to maximize user acquisition
• Lead and mentor a team of paid media specialists to drive innovation and continuous improvement
• Utilize data methodologies for campaign tracking, performance evaluation, and optimization

Required Qualifications:

• 5+ years of performance marketing experience at a managerial level
• 3+ years managing budgets across multiple channels and geographies
• Proven success in managing paid media campaigns, preferably in e-commerce or digital subscriptions
• Deep expertise in demand generation across advertising platforms
• Proficient in tools such as Looker, Tableau, and Google Analytics (GA4)