Head of Performance Marketing

Job Summary

A company is looking for a Head of Performance Marketing - Lifecycle.

Key Responsibilities

• Own the strategy for converting customers into long-term Enterprise relationships
• Manage a team to develop lifecycle programs and demand generation campaigns
• Design and optimize PLG and lifecycle journeys across multiple products

Required Qualifications

• 12+ years in B2B SaaS marketing; 7+ years in PLG/self-serve and lifecycle marketing
• Proven ownership of self-serve funnels from sign-up through activation and expansion
• Experience with lifecycle programs that drive upsell and cross-sell motions
• Strong analytical mindset with experience in A/B testing and attribution
• Experience with Marketo, Salesforce, and collaboration with Operations