Head of Performance Marketing

Job Summary

A company is looking for a Head of Performance Marketing.

Key Responsibilities

• Own end-to-end consumer acquisition, managing the full lead cycle from initial inquiry through consultation and conversion
• Develop and execute an omni-channel marketing strategy to optimize the patient journey
• Drive performance marketing initiatives and manage agency accountability for paid media spend

Required Qualifications

• Deep expertise in performance marketing across paid media, CRO, SEO, and organic growth
• Experience in omni-channel strategy integrating digital, CRM, and in-store touchpoints
• Proven ability to analyze marketing performance and implement data-driven improvements
• Experience building and leading high-performing teams, managing resources effectively
• Strong understanding of CRM systems and technology tools for lead distribution and tracking