Head of Performance Marketing

Job Summary

A company is looking for a Head of Performance.

Key Responsibilities

• Own and execute the performance marketing strategy across various digital channels to drive customer growth
• Evolve marketing attribution frameworks to enhance decision making and investment allocation
• Collaborate with cross-functional teams to ensure effective execution of promotions and product launches

Required Qualifications

• 7+ years of experience in performance or growth marketing, preferably with a DTC brand
• Hands-on expertise in paid marketing channels, including Paid Social and SEM
• Strong leadership experience in mentoring and developing marketing teams
• Proficiency with analytics and attribution tools
• Experience in managing P&L accountability and business metrics